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Services

I have gathered expertise across various function through my diverse experience in Marketing, Product & Customer Success across Publisher, Platform, Brand, Ad-Tech & SaaS organisations.

I have broken down my expertise into various services that I can offer to brands.

1 

Digital Marketing Strategy

Tailored digital marketing strategies focused on customer acquisition, engagement, and conversion for B2B and B2C brands.

  • Sub-services:

    • Marketing and media planning

    • Market research and competitive analysis

    • Campaign optimization and performance tracking

2

Performance Marketing

  • Boosting brand visibility and engagement on Meta platforms through paid campaigns and performance-driven strategies.

  • Sub-services:

    • Meta Ads campaign setup and optimization

    • A/B testing for ad creative and messaging

    • Analytics and ROI reporting

3

Customer Success Services

  • Strengthening customer relationships to drive retention, loyalty, and upsell opportunities.

  • Sub-services:

    • Customer journey mapping and experience design

    • Account management and renewal strategy

    • Client onboarding and success planning

4

Creative Direction for Digital Campaigns

  • Providing creative oversight and strategy for impactful digital marketing campaigns in sectors like Tech, BFSI, Fashion and other retail brands.

  • Sub-services:

    • Campaign concept development

    • Visual and content direction

    • Cross-platform integration and alignment

5

Freelance Account Director Services

  • Acting as an on-demand account director, providing end-to-end management for client accounts.

  • Sub-services:

    • Project planning and KPI tracking

    • Client communication and reporting

    • Team coordination and project oversight

6

Shopify Website Creation

  • Customized Shopify website development to establish or enhance e-commerce brands, focusing on design, functionality, and conversion optimization.

  • Sub-services:

    • Shopify store setup and customization

    • Product listing and inventory setup

    • Payment gateway integration

    • Conversion-focused design and UX improvements

    • App integration for advanced features (e.g., email marketing, reviews)

    • Training and support for store management

7

Business Website Creation

  • Building professional business websites that are visually compelling, mobile-friendly, and SEO-optimized to boost online presence and client engagement.

  • Sub-services:

    • Website design and wireframe creation

    • Custom domain and hosting setup

    • SEO and on-page optimization

    • Blog integration and content strategy guidance

    • Contact forms, live chat, and other lead-generation tools

    • Ongoing website maintenance and updates

8

Design Thinking-Led Product Development & Management

  • Applying design thinking principles to develop user-centered products that meet market needs, improve user experience, and drive innovation.

  • Sub-services:

    • User research and persona development

    • Ideation workshops and brainstorming sessions

    • Prototyping and user journey mapping

    • Usability testing and iterative design improvements

    • MVP (Minimum Viable Product) development and launch strategy

    • Continuous user feedback loop and product optimization

9

SCRUM-Based Product & Project Management

  • Agile project management for digital and tech-focused initiatives using SCRUM methodology to ensure efficient development cycles, team alignment, and timely delivery.

  • Sub-services:

    • Sprint planning and backlog management

    • Daily stand-ups and team coordination

    • Progress tracking with agile tools (e.g., Jira, Trello)

    • Sprint review and retrospective facilitation

    • KPI and metrics tracking to measure success

    • Continuous improvement through iteration and feedback

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