Performance Marketing Campaign for a Travel Business

Client: Abhibus/Facebook
About the Brand: Abhibus, now acquired by Ixigo, is one of the biggest online bus ticket booking platforms, with almost complete market dominance in South India.

Objective: This project was conducted while I was consulting for Facebook helping them grow their travel vertical clients. The requirement was to uplevel the efforts on Abhibus’ end and help them grow their performance.
Deliverables:
- Creating the full funnel strategy.
- Getting Dynamic Ads (Catalog Ads) integrated for them.
- Making sure the API integrations & pixels are in place.
- Growing sales with lower CPA & CPI.
Results:
- Created and implemented the full funnel dynamic ads strategy, which gave a ROAS of 57 and a CPA of only $0.2.
- Brought down CPA by 2.3X.
- Increased ROAS by 2.2X bringing it to 12.65.
- Brought down CPI by 2X.